Exclusive Interview with Abdulrahman Aljefri: The Vision Behind Diriyah's Cultural Transformation
In the heart of Saudi Arabia, a city is rising from the earth—literally and symbolically. Built from traditional mudbrick and rooted in centuries of cultural heritage, Diriyah is not just a destination; it is a statement. A statement about identity, sustainability, and the power of cultural tourism to shape communities and inspire travelers. At the forefront of this bold vision is Mr. Abdulrahman Aljefri, Executive Director of Destination at Diriyah Company.
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