The lifestyle loyalty programme elevates experiences with new destinations, partners, and exclusive benefits.
U by Emaar, the prestigious lifestyle loyalty programme from Emaar, has recently undergone an exciting brand refresh, introducing a new brand promise: "Your Way Every Day." The revamped identity reflects a commitment to offering members a more personalized, seamless experience across a wide range of lifestyle categories, including stay, dine, relax, play, shop, and fitness.
More than just a visual transformation, the new identity for U by Emaar symbolizes a sophisticated connection with its members. Like a flowing ribbon that weaves through the everyday lives of its participants, U by Emaar enhances engagement through continuous benefits, exclusive offers, and memorable experiences.
Expanding Benefits and Experiences
As part of this brand evolution, U by Emaar is rolling out an array of new perks and experiences for members, ensuring that every day offers something extraordinary. These updates include new destinations, enhanced benefits, and unique experiences that cater to the evolving needs of a modern, discerning audience.
New Destinations:
- Kingdom of Saudi Arabia: Address Jabal Omar Makkah is now part of the U by Emaar network, offering guests luxury stays in the heart of the holy city.
- Bahrain: Vida Beach Resort Marassi Al Bahrain and Address Beach Resort Bahrain have joined the programme, offering members exclusive benefits in two prime waterfront destinations.
New Experiences:
U by Emaar members now have access to exciting new experiences that enhance both their leisure and wellness pursuits:
- Arabic Music Institute, Dubai: Members can immerse themselves in the fundamentals of Arabic music with savings of up to 20% and the ability to earn and redeem Upoints.
- Veo Fitness, Dubai: Members can enjoy up to 15% off personal training sessions, fitness trials, and guest gym passes.
- Marassi Beach, Bahrain: From November, members will receive 15% off beach access at this stunning new destination.
Enhanced Benefits for Members
As U by Emaar evolves, so too do the benefits offered to its valued members. A variety of new privileges are being introduced to further enhance the membership experience, including:
- Welcome Benefit: Starting in October, Platinum members will be greeted with Welcome Upoints on every stay, redeemable across U by Emaar's participating venues.
- Gift of Silver: From October, Platinum members will have the exclusive ability to nominate one individual each year for a free upgrade to the Silver Tier.
- Dining Perks: Beginning in November, children can dine for free at select venues, and top-tier members will receive complimentary birthday cakes as part of their celebration package.
New Partners on Board
To offer even more value, U by Emaar is expanding its partner network with exciting new collaborations:
- Emirates Holidays: Members will enjoy up to 10% off outbound travel services, making vacations even more rewarding.
- All Things Live Middle East: U by Emaar members will gain pre-sale access and exclusive offers for select live shows and concerts across the region, enriching their entertainment experiences.
Exclusive Offers Throughout September
To celebrate this brand refresh, U by Emaar is offering special promotions throughout the month of September. Members can enjoy double Upoints on dining, spa services, entertainment, and shopping, as well as triple Upoints on fitness memberships. Additionally, members can save on hotel stays, making this an ideal time to take advantage of the programme’s expanded benefits.
For more information and to explore the new brand identity, members can visit the updated website at www.ubyemaar.com.