Emirates signs strategic agreements to boost tourism with Zimbabwe, Morocco, and Indonesia | Tourismag.com
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Emirates has signed three Memorandum of Understandings (MoUs) during the Arabian Travel Market (ATM) with the Tourism Authority of Zimbabwe, the Moroccan National Tourism Office, and Indonesia’s Ministry of Tourism and Creative Economy. The agreements are aimed at promoting inbound travel and increasing visitor numbers. 

Emirates is committed to supporting Indonesia’s travel and tourism sector by launching joint marketing campaigns and initiatives that will promote the country as an exciting and diverse travel destination. Additionally, the airline will further support tourism flows from key markets in its global network to Indonesia. The MoU was signed by Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations Far East, and Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism and Creative Economy. 

Emirates’ partnership with the Moroccan National Tourism Office seeks to enhance visitor numbers and bolster the country’s appeal in existing and new markets across the airline’s network. Both parties will work together on shared marketing activities, including advertising campaigns, promotional plans, and familiarisation trips to Morocco. Emirates has been instrumental in supporting inbound tourism to domestic points in Morocco through its codeshare agreement with Royal Air Maroc. 

Finally, Emirates will work with the Tourism Authority of Zimbabwe to increase inbound tourism to the country utilizing its global network. The airline and the tourism authority will work together on joint marketing efforts, such as organizing familiarisation trips and tourism promotions. The MoU was signed by Badr Abbas, Emirates’ Senior Vice President Commercial Operations for Africa, and Ms. Winnie Munchanyuka, Chief Executive, Zimbabwe Tourism Authority (ZTA). Emirates currently operates 28 weekly flights to Indonesia, daily flights to Morocco, and seven weekly flights to Zimbabwe.


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