Cebu is where tropical beauty, vibrant culture and centuries of history come together. From white-sand beaches and crystal-clear waters to colourful marine life, waterfalls and historic landmarks, this Philippine island offers a remarkable variety of experiences. Both adventurous and welcoming, Cebu invites visitors to explore, connect and experience the warm spirit of the Philippines.
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Philippines Tourism | Where Strategy Meets Soul
From the new Mactan Expo Center to immersive post-tours in Davao and Palawan, the Philippines proved its strength in business events, sustainable tourism and its signature “Work of Heart” hospitality.
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TRAVEX 2026 Opens in Cebu, Reinforcing ASEAN’s Unified Vision for Tourism
The ASEAN Travel Exchange (TRAVEX) 2026 officially opened in Cebu, marking a strong and symbolic start to the ASEAN Tourism Forum (ATF) 2026. Hosted at the newly built Mactan Expo Center in Lapu-Lapu City, the region’s flagship B2B travel marketplace brought together 271 international buyers from 50 countries, alongside 124 sellers and 222 exhibitors from across Southeast Asia.
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ATF TRAVEX 2026 Opens in Cebu, Connecting ASEAN to the World
Cebu opened its doors and " its heart", to the global tourism community as the 45th ASEAN Tourism Forum (ATF) and ATF TRAVEX 2026 officially commenced in the Philippines. From the very first evening, the message was clear: this is more than a trade event; it is an invitation to experience the soul of Southeast Asia.
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