Diriyah, the birthplace of the Kingdom of Saudi Arabia, is a captivating heritage destination that blends rich history with modern luxury. Located just outside Riyadh, this UNESCO World Heritage Site is home to the mud-brick walls of At-Turaif, the original seat of the Saudi royal family, offering visitors a journey through the nation's cultural roots. With its carefully restored architecture, vibrant souks, world-class museums, fine dining experiences, and plans for luxurious hospitality, Diriyah is transforming into a global cultural and tourism hub that celebrates the essence of Arabian identity and tradition.
Related
TOURISE Unveils Global Advisory Board to Drive Cross-Sector Tourism Transformation
TOURISE, the bold new global tourism platform, has announced a high-profile 14-member Advisory Board ahead of its inaugural summit in Riyadh, 11–13 November 2025. Chaired by Saudi Arabia’s Minister of Tourism, H.E. Ahmed Al-Khateeb, the Board unites leaders from tourism, tech, aviation, entertainment, sustainability, and more, to guide TOURISE’s strategic direction and ensure it becomes a catalyst for innovation, investment, and responsible growth in tourism.
La suite
Diriyah Company Launches London Experience Center at One Hyde Park, Knightsbridge
Diriyah Company Launches London Experience Center at One Hyde Park, Knightsbridge
La suite
Langham Hospitality Group (LHG) : Architecture Leadership in Focus
ARCHITECTURE LEADERSHIP IN FOCUS
La suite
ATM Dubai : Diriyah Company signs strategic travel trade agreement with GoZahid to promote Diriyah, The City of Earth
Partnership to launch joint marketing initiatives aimed at positioning Diriyah as a must-visit destination for domestic, regional, and international visitors.
La suite
Diriyah Explores Retail Partnership with Alshaya & Starbucks
Diriyah Company meets with executives from Alshaya Group and Starbucks to explore a potential retail partnership
La suite
Diriyah Company Celebrates Completion of SAP Private Cloud Solutions Deployment
Diriyah Company Celebrates Completion of SAP Private Cloud Solutions Deployment
La suite
Dolce&Gabbana Brings Italian Glamour to Diriyah with New Boutique and Café
Italian luxury powerhouse Dolce&Gabbana has opened one of its largest brand centers in the world, right in the heart of Diriyah, known as "The City of Earth." Spanning an impressive 1,500 square meters, this new flagship location combines a high-end boutique with the refined DG Caffè, setting a new standard for luxury in Saudi Arabia’s premier dining and retail destination, Bujairi Terrace.
La suiteDiriyah Company Hosts Wadi Safar Signature Golf Course and Royal Golf Club Operator Signing Ceremony with Golf Saudi
Diriyah Company Hosts Wadi Safar Signature Golf Course and Royal Golf Club Operator Signing Ceremony with Golf Saudi
La suite
