Sustainable Tourism: How to Avoid the Greenwashing Trap According to EarthCheck
Sustainability has become the watchword of the tourism industry. More and more destinations claim to be “green” or “responsible”, showcasing their commitments to the planet and local communities. Yet behind the slogans and glossy campaigns lies a concern voiced by experts: greenwashing – the practice of embellishing or overstating actions to appear more virtuous than reality.
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