Administrator | 2473 Publications
CEO of Tourismag.com -
Donia's passion for the tourism sector and robust entrepreneurial drive have propelled her to establish herself as an esteemed expert in Digital Destination marketing. She has achieved this by developing and overseeing digital solutions that consistently challenge the limits of innovation in Destination marketing.
In 2026, artificial intelligence enters an era of responsibility. Discover how AI maturity, governance, sustainability, and ROI will redefine tourism competitiveness.
La suite
Ce Reality Check n'est pas une menace. C'est une opportunité : celle de passer enfin de la fascination à la maîtrise, et d’entrer pleinement dans l’âge adulte de l’IA appliquée au tourisme.
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Some brands endure. Others shape time itself. Founded in 1883 by Belgian visionary Georges Nagelmackers, Orient Express was never conceived as mere transportation. From the outset, it was a statement — blending cutting-edge technology, refined elegance and a humanist vision of travel.
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Orient Express n’a jamais été un simple moyen de transport. Il fut d’emblée une promesse : celle de relier les capitales, les cultures et les esprits, en associant technologie de pointe, élégance absolue et une certaine idée du monde.
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Fort de trente années d’expertise dans les plus grandes institutions académiques du monde, Fresnel a livré une réflexion profonde et sans détour sur l’avenir des compétences, la valeur irremplaçable de l’humain et les limites structurelles de l’innovation dans l’éducation.
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With more than 30 years shaping the world’s leading hospitality institutions, Fresnel shares a captivating vision of the future of tourism education, where technology accelerates progress, but emotions and human connection remain at the core.
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At the inaugural edition of TOURISE, His Excellency Ahmed Al-Khateeb, Saudi Arabia’s Minister of Tourism, emerged as one of the most compelling voices of the event. Not through rhetoric, but through a clear and considered vision, driven by a sincere determination to transform tourism into a sector that is more ambitious, responsible, and aligned with the expectations of the modern world.
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Lors de cette première édition de TOURISE, S.E. Ahmed Al-Khateeb, ministre du Tourisme de l’Arabie saoudite, s’est imposé comme l’une des voix les plus structurantes de l’événement. Non pas par effet d’annonce, mais par une vision claire, portée par une volonté sincère de transformer le tourisme en un secteur plus ambitieux, plus responsable et mieux aligné sur les attentes du monde moderne.
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TOURISE has emerged as a first-of-its-kind event—unique in both concept and ambition. Designed as a pioneering space dedicated to rethinking the future of tourism, it brought together an exceptional constellation of global leaders and thinkers. Investment, innovation, technology, education, next-generation talent, new tourism professions, climate, sustainability, data, big data and “agentic” AI: all the major vectors shaping tomorrow’s tourism were placed centre stage.
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Exclusive collaboration will deliver a creative interior design for the Bombardier Global 8000 aircraft, leveraging both companies’ craftsmanship mastery
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