The Saudi Film Commission (SFC), one of 11 sector-specific commissions of the Saudi Ministry of Culture, today unveiled a new state-of-the-art virtual production soundstage at JAX Film Studios, the Kingdom’s latest flagship production complex in Riyadh. Designed by global VFX leader Pixomondo and powered by Sony’s latest VERONA LED technology, the custom-built virtual production volume within JAX Studios is now operational and ready to meet the demands of the most ambitious productions. The facility includes:

• 2,720 Sony VERONA Crystal LED panels, utilizing Sony’s flagship 2.3mm pixel pitch technology
• Volume dimensions of 23 meters in diameter, 27.5 meters in depth, and 10 meters in height
• Seamless integration of camera tracking, real-time rendering, and in-camera VFX workflows
• Engineered to support high-resolution, photorealistic environments built to meet the demands of major Hollywood productions

Designed to meet the demands of top-tier productions, JAX Film Studios offers a full suite of world-class production facilities, including two 1,500-square-meter soundstages, a private VIP lounge, a state-of-the-art cinema screening room, and fully equipped production offices and prep spaces, providing a seamless, end-to-end environment under one roof for filmmakers and crews of every scale.

Abdullah Al-Qahtani, CEO of the Saudi Film Commission, said: 

AX Film Studios represents a new landmark for film production in Saudi Arabia. The investment in world-class virtual production infrastructure is a key milestone in realizing the Kingdom’s ambition to build a dynamic, globally competitive film industry. It reflects our commitment to empowering Saudi and international filmmakers with the technology, facilities, and partnerships they need to tell their stories at the highest standard.”

Abdullah Al-Qahtani, CEO of the Saudi Film

Pixomondo, an Oscar-winning VFX and virtual production studio whose recent work includes HBO’s House of the Dragon and The Penguin, and Apple TV’s Chief of War, brings world-class filmmaking expertise to Jax Studios.

Jonny Slow, CEO of Pixomondo, commented:

The unique combination of Sony and PXO’s innovations and expertise will make Riyadh a focal point for virtual production in the region. Together with the Saudi Film Commission, PXO and Sony add significant value to all productions by enabling filmmakers to push creative boundaries with confidence.”


Sony Group President and CEO Hiroki Tokoki remarked at the opening ceremony:

Today’s JAX Stage opening is the result of years of investment and innovation to deliver virtual production at scale – from the development of extraordinary Sony LED panels to the integration of Pixomondo’s virtual production services and talent. I would like to thank our teams at Pixomondo and Sony, who combine the technical expertise, engineering excellence, and operational experience to deliver creative freedom in virtual production, and the Saudi Film Commission and the Ministry of Culture for their commitment and partnership in building this remarkable stage.”

Abduljalil Alnasser, General Manager of Sector Development & Investment Attraction, added:

With JAX Film Studios, we are redefining the production landscape in the region. Our collaboration with Sony and Pixomondo brings together cutting-edge technology and expertise under one roof. Their depth of knowledge and commitment to excellence ensured that every detail, from pixel pitch to system integration, was world-class.”

Jaime Raffone, Sr. Virtual Production Manager at Sony Electronics, added:

As a global leader in innovation and technology tailored for creators, Sony Electronics collaborated with VFX powerhouse Pixomondo on this world-class project with the Saudi Film Commission. While many manufacturers offer individual solutions within the production process, Sony sets itself apart by providing cohesive, end-to-end workflow solutions for Virtual Production, supporting creators throughout every stage of the project.”

Situated in the JAX District of Diriyah, part of Riyadh’s emerging creative landscape – a dynamic hub for art, culture, and innovation – JAX Studios offers direct access to five-star hotels, close proximity to King Khalid International Airport, and a growing ecosystem of media and production services and talent, making it a premier destination for local and international filmmakers.