Italian luxury powerhouse Dolce&Gabbana has opened one of its largest brand centers in the world, right in the heart of Diriyah, known as "The City of Earth." Spanning an impressive 1,500 square meters, this new flagship location combines a high-end boutique with the refined DG Caffè, setting a new standard for luxury in Saudi Arabia’s premier dining and retail destination, Bujairi Terrace.
The boutique’s design beautifully marries Dolce&Gabbana’s signature Italian elegance with the region’s traditional Najdi architectural style, creating a striking fusion of cultural heritage and modern sophistication. Bujairi Terrace, already celebrated as a centerpiece of Diriyah’s urban revival, is now home to this exceptional new addition, further enriching the area’s reputation as a fine-dining and shopping hub.
Inside the boutique, visitors will find an array of Dolce&Gabbana’s coveted collections, from clothing and accessories to fine jewelry, watches, beauty products, and home décor. The space is thoughtfully designed with bespoke displays and an innovative ceiling system that enhances the feeling of openness. A special highlight is the exclusive Abaya section, showcasing the brand’s dedication to celebrating Saudi Arabia’s cultural traditions.
At the heart of the boutique lies DG Caffè, a luxurious dining experience that brings Italy’s rich culinary heritage to Saudi Arabia. The menu has been carefully curated to blend authentic Italian flavors with tastes tailored to local palates, offering a unique gastronomic journey.
Jerry Inzerillo, CEO of Diriyah Company Group, shared his excitement about the launch:
We are excited to unveil Dolce&Gabbana’s new boutique and café that will add an additional touch of luxury to the vibrant setting of Bujairi Terrace, our premier dining and retail destination. As we progress on our journey to create the world’s greatest gathering place and a center point of cultural tourism—one that will feature more than 1,000 retail outlets and dining concepts spanning 566,000 square meters—we invite global business partners to join us on this remarkable journey.”
Diriyah’s transformation has already captivated millions. Since its opening, Bujairi Terrace, alongside the UNESCO World Heritage Site of At-Turaif, has welcomed over two million visitors. With its blend of historic charm and world-class retail and dining experiences, Diriyah has become a magnet for both locals and tourists.
Envisioned as a "city within a city," Diriyah is being designed as a live-work-play destination for over 100,000 residents. By 2030, it is projected to attract 50 million visitors annually, thanks to its unparalleled retail, hospitality, and cultural offerings. This ambitious development will undoubtedly set a new benchmark for lifestyle and urban design in the region and beyond.
As Dolce&Gabbana brings Italian artistry to Saudi Arabia’s cultural heart, Diriyah continues to solidify its position as a global icon of heritage and luxury.
