U by Emaar, Emaar Properties' distinguished loyalty program, proudly announces its luxurious expansion into Bahrain with the introduction of two premier beachfront properties: Address Beach Resort Bahrain and Vida Beach Resort Marassi-Al-Bahrain. This expansion offers an unparalleled level of luxury and exclusive lifestyle experiences to its members.

Set on the scenic shores of Bahrain, Address Beach Resort Bahrain offers direct access to Marassi Galleria Mall, redefining luxury living in the region. Concurrently, Vida Beach Resort Marassi-Al-Bahrain debuts the Vida Hotels and Resorts brand in the kingdom, providing a sophisticated and contemporary retreat.

Members of U by Emaar can now enjoy an array of exclusive benefits at these new destinations. These include earning and redeeming Upoints for room upgrades, late check-outs, dining discounts, spa treatments, and unique experiences crafted specifically for members. The program features four membership tiers—Black, Silver, Gold, and Platinum—each offering escalating privileges to enhance the guest experience.

Mark Kirby, Head of Emaar Hospitality Group, commented on the expansion, saying, "We are excited to bring U by Emaar to Bahrain, a key market for us. Our new properties exemplify our commitment to delivering excellence and innovation in hospitality. We look forward to welcoming our members to these exceptional hotels where they can enjoy the luxurious benefits and rewards that U by Emaar is known for."

Membership in U by Emaar is free and open to anyone over the age of 18. Interested individuals can join through the program's website at www.ubyemaar.com or at any participating hotel or outlet.