What emerged is not just another regional event, but a collective ambition to reposition ASEAN as a unified, resilient and future-oriented tourism region.
The ASEAN Travel Exchange (TRAVEX) 2026 officially opened in Cebu, marking a strong and symbolic start to the ASEAN Tourism Forum (ATF) 2026. Hosted at the newly built Mactan Expo Center in Lapu-Lapu City, the region’s flagship B2B travel marketplace brought together 271 international buyers from 50 countries, alongside 124 sellers and 222 exhibitors from across Southeast Asia.
Cebu opened its doors and " its heart", to the global tourism community as the 45th ASEAN Tourism Forum (ATF) and ATF TRAVEX 2026 officially commenced in the Philippines.
From the very first evening, the message was clear: this is more than a trade event; it is an invitation to experience the soul of Southeast Asia.
: أعلنت سوفيتل، الرائدة في عالم الضيافة الفرنسية الفاخرة والتابعة لمجموعة أكور، عن الافتتاح الرسمي لفندق ومركز المؤتمرات سوفيتل الرياض، ليكون أول وجهة للعلامة في العاصمة السعودية. ويحتل الفندق موقعاً حيوياً في حي 'الرحمانية' الراقي، حيث يقدم تجربة إقامة استثنائية من خلال 388 غرفة وجناحاً صُممت بدقة لتجمع...
Dans le cadre de sa stratégie de croissance continue en Asie du Sud-Est et de son engagement envers les Philippines, Emirates introduira quatre vols hebdomadaires supplémentaires entre Dubaï et Manille à compter du 2 avril.
Emirates, la plus grande compagnie aérienne internationale au monde et partenaire historique du tennis mondial, dévoile une nouvelle livrée exclusive sur l’un de ses Airbus A380, hommage visuel puissant à son engagement de longue date auprès des quatre tournois du Grand Chelem.
With interest in nature tourism growing across Europe, ITB Berlin 2026 is for the first time entering into a Premium Partnership with Airbnb in order to promote nature stays and boost development in rural regions. At the ITB Berlin Convention, Airbnb co-founder and CSO Nathan Blecharczyk will speak about Airbnb's commitment to rural regions.
Hong Kong welcomes the Year of the Horse with world-class parades, cultural rituals, luxury shopping, fine dining and iconic festivities. Discover a premium Lunar New Year celebration designed for travellers seeking culture, spectacle and unforgettable experiences.
As the host country of ATF 2026, the Philippines looks forward to welcoming delegates to Cebu and demonstrating its readiness to facilitate meaningful regional tourism exchanges, while strengthening connections across the ASEAN community. A key highlight of ATF 2026 will be the National Tourism Organisation (NTO) briefings, scheduled for 28 and 29 January 2026.
High above the clouds of southern Saudi Arabia, where mist drifts across forested ridges and time seems suspended, the mountains of Soudah have quietly been guarding a remarkable secret.
