Sheraton Dubai Creek Hotel & Towers is delighted to announce the appointment of Naleem Ariff as the new General Manager. With an esteemed career spanning nearly three decades in the hospitality industry, Naleem brings an exceptional record of operational leadership, transformative growth, and a commitment to unparalleled guest experiences.

Naleem joins Sheraton Dubai Creek after a highly successful role as Multi-Property General Manager for Sheraton Jumeirah Beach Resort and Aloft Palm Jumeirah. His strategic vision and innovative approach have consistently transformed hospitality destinations, achieving impressive milestones in guest satisfaction, revenue growth, and award-winning initiatives. At Sheraton Jumeirah Beach Resort, he led a comprehensive renovation project that revitalized guest rooms, dining venues, and public spaces, elevating the brand and creating a lasting impact that resonated strongly with guests.

Naleem Ariff holds a range of industry certifications, reflecting his dedication to professional growth and excellence. His expertise extends across a diverse range of luxury, premium, and select-service properties in the Middle East, Europe, and Asia, including esteemed brands such as JW Marriott, Autograph Collection, Aloft & Sheraton. He has built a reputation for cultivating strong teams, driving operational excellence, and championing guest-centric strategies. As he steps into his role at Sheraton Dubai Creek, he envisions strengthening the hotel's iconic reputation while introducing contemporary experiences and enhanced service offerings.

Naleem Ariff, General Manager of Sheraton Dubai Creek Hotel & Tower , said

Joining Sheraton Dubai Creek Hotel is both a privilege and an exciting challenge , his property is an icon in Dubai's hospitality landscape, and I am eager to work with the team to honor its legacy while driving forward-thinking initiatives that enhance our guest experience. My focus will be on fostering a culture of excellence, innovation, and personalized service that not only meets but exceeds the expectations of our guests .

As a five-star hotel renowned for its blend of timeless elegance and modern amenities, Sheraton Dubai Creek Hotel & Towers warmly welcomes Neelam to the team. His appointment marks an inspiring new chapter that reflects the hotel's dedication to providing exceptional service and memorable experiences for discerning travelers from around the world